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Old 05-21-2007, 03:38 PM   #1
NBABaller
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Arrow Jazz-Spurs series draw record lows in audience

As expected, the ratings for the Western Conference Finals between the two most boring teams in the league are the lowest in years.

Stern's worst nightmare comes true, That's what he wanted, that's what he gets:


Spurs beat Jazz; nobody cares.


The San Antonio Spurs' Game 1 victory over the Utah Jazz drew a 3.8 overnight rating, the second-lowest of the playoffs in the late afternoon Sunday timeslot for ABC. Only Game 4 of the semi-finals between the Detroit Pistons and Chicago Bulls, a game Detroit entered up 3-0, drew a lower overnight.

The 3.8 overnight is down 43% from the 6.7/15 the comparable Cavaliers/Pistons Game 7 drew on the same date last year. The rating is also down 27% from the 5.2/11 for Game 1 of the 2005 Western Conference Finals between the Spurs and the Suns, which also aired on a Sunday afternoon.

The 3.8 overnight is the lowest for an NBA Conference Final game in at least the past ten years, and likely the lowest ever. In fact, only one Conference Final game has drawn a final rating less than 4.0 in that span of time -- Nets/Pistons Game 1 in 2003, which drew a broadcast network record low of 3.5. Despite the record low rating, that game still drew a 4.8 overnight rating in a weaker timeslot (1:30 p.m).

Considering that the NBA has been incurring staggering drops from the overnight to the final rating this postseason, there is every likelihood that this game will end up with a final rating lower than 3.0 -- unheard of for a Conference Final game on broadcast television -- and it is extremely likely that the final rating for Game 1 will end up lower than the final rating for Game 1 of last year's Western Conference Final, which aired on cable (TNT).
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Old 05-21-2007, 03:39 PM   #2
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Default Re: Jazz-Spurs series draw record lows in audience

If this keeps up, I hear they may put the games on tape delay
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Old 05-21-2007, 03:39 PM   #3
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Default Re: Jazz-Spurs series draw record lows in audience

Here another article:

NBA's worst case scenario comes true.

They are stodgy and conservative, playing conventional offense. They are led by two no-nonsense, no-frills coaches. The biggest star, and that is using the term loosely, is a stoic big man who has failed to wow most casual fans, even after winning three championships and three NBA Finals MVP awards. They play in small-markets that are apparently so out-of-touch that in one city, 2Unlimited's "Are You Ready for This?" is played during the player intros, and in the other, Tina Turner's "Simply the Best" was blared through the speakers after the team won in the second round.

These are not sexy teams. These are not big markets. And for many, these are not entertaining teams.

These are the San Antonio Spurs and the Utah Jazz, and for the next two weeks, they will be the background music to the Cavaliers/Pistons series in the East.

The two teams they eliminated, the Golden State Warriors and the Phoenix Suns, are the antithesis of these two teams. Flashy, exciting teams that play an up-tempo style. Teams that even the most casual fan would tune in to see. So far in this postseason, the highest rated games involved either of the two teams; in fact, no game without either Golden State or Phoenix has even averaged a 3.0 national rating.

Granted, the same could be said of San Antonio and Utah. After all, the Spurs and Jazz were involved in those series as well; the problem is, people were not tuning in to watch them. It is almost like saying the Jazz were involved in two of the highest rated NBA Finals ever -- that may be true, but nobody was tuning in to see Karl Malone and John Stockton in 1997 and 1998.

The Spurs and Jazz have a reputation to overcome. The two teams have played a fairly colorless style basketball on many occasions -- especially the former -- with slow, plodding games that made many fans tune out. Anyone who remembers the 1999 and 2003 NBA Finals knows that Spurs basketball is generally not something to lead someone to jump out of their seat with excitement. In fact, as offensive as this may sound to San Antonio fans, Spurs basketball is more along the lines of something the Comcast Slowskys might enjoy.

The Jazz, despite having a completely new cast of characters from the last time they were prominent, still have the reputation as a half-court, slow-it-down team that they earned during their run in the 1990s.

Nobody expects the games in this series to be wildly entertaining in the fashion of a Warriors or Suns game, though purists will likely enjoy what should be a no-frills, no-fancy passes, no-showboating, fairly emotionless series. While Golden State/Phoenix would have had final scores of 120-110 and at least one out-of-this-world highlight per night, Utah/San Antonio will likely enthrall fans with 81-74 scores and monotone expressions for six to seven games.

And none of that would have been a problem three years ago. Ratings would have been bad, but not as bad as they will be this year. Three years ago, in 2004, low scoring, plodding games were expected. There was no hope for excitement or even for overly charismatic stars. A Spurs/Jazz series would have been expected three years ago, because nobody knew of anything better.

Now, three years later, people know that there is a more entertaining product. That basketball with predictable offenses and scores in the low 80s is not a requirement of the playoffs. That teams can actually appear to have fun while playing, that games can be vibrant and have people jump out of their seats. After being tantalized with a Phoenix/Golden State Conference Final, casual and even many NBA fans will tune out -- almost in protest -- of a series that could very well set basketball back to 1999-2004 levels.

Currently, the lowest rated Conference Final of at least the last twenty years was New Jersey/Detroit in 2003 -- a series exactly like Spurs/Jazz. Two relatively unappealing teams from two relatively unappealing markets playing very unappealing, fundamental basketball. The scores in that series? 76-74, 88-86, 97-85 and 102-82, all won by the Nets. The ratings for that series were 3.5, 2.7, 4.2 and 1.9, with the two highest ratings the product of airing on broadcast television (ABC). If Utah/San Antonio goes to six or seven games, as it likely will, expect higher numbers. Despite the disaster awaiting ABC/ESPN, the ratings should at the very least be slightly within reason.

This is not to offend the fans of the Jazz or Spurs; after all, Spurs fans must know by now that most of the nation is not interested in their team. Drops of 40%, 36% and 29% for each of the three Finals the team has played in should be a good indicator of that by now. It is certainly not the fault of the San Antonio Spurs that they do not interest mainstream America; as unfair as it is, if the exact roster of the team was transfered into Laker jerseys, they may in fact be the talk of the town and leading the NBA to a new golden age of television ratings.

Then again, that may not be true; after all the New York Knicks of 1994 and 1999, teams that played a particularly gruesome style of basketball, failed to inspire the interest of most viewers. The 1994 Finals and 1999 Finals were down 31% and 40%, respectively, from previous years.

The fact may be that the Spurs and the Jazz simply just don't do it for most viewers. Whether its the just-the-facts-ma'am type of play, or the small markets, or even the lifeless color schemes of both teams (black and white for the Spurs, navy/powder blue and white for the Jazz). The package just does not work. And in the next two weeks, the NBA will see a series that may very well be a classic one. Unfortunately for the league and ESPN/ABC, barely anyone will watch.
Labels: NBA Playoffs, Ratings
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Old 05-21-2007, 03:43 PM   #4
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Default Re: Jazz-Spurs series draw record lows in audience

WWE is better than the Jazz vs. Spurs Series.
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Old 05-21-2007, 03:44 PM   #5
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Default Re: Jazz-Spurs series draw record lows in audience

Tis is true, I fell asleep in the 3rd quarter...
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Old 05-21-2007, 03:46 PM   #6
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Default Re: Jazz-Spurs series draw record lows in audience

WOOT WOOT! second lowest...thats great news. atleast we are being recognized for something.



GO SPURS GO!
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Old 05-21-2007, 03:48 PM   #7
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Default Re: Jazz-Spurs series draw record lows in audience

Quote:
Originally Posted by SsKSpurs21
WOOT WOOT! second lowest...thats great news. atleast we are being recognized for something.



GO SPURS GO!

Cheaters and boring!!!
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Old 05-21-2007, 03:50 PM   #8
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Default Re: Jazz-Spurs series draw record lows in audience

Quote:
Originally Posted by NBABaller
Cheaters and boring!!!

Ill take that as long it comes with another ring.
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Old 05-21-2007, 03:51 PM   #9
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Default Re: Jazz-Spurs series draw record lows in audience

the weird thing is, Sten had the chance to at least try to get Phoenix in but he didn't do it cuz he's so not thinking about the business aspect of the NBA.
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Old 05-21-2007, 03:54 PM   #10
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Default Re: Jazz-Spurs series draw record lows in audience

Quote:
Originally Posted by AceVenturaPetDet
the weird thing is, Sten had the chance to at least try to get Phoenix in but he didn't do it cuz he's so not thinking about the business aspect of the NBA.

exactly...

if STERN would have "BENDED" the so called "STUPID" rule, he would have done just that. Breaking a rule that has clearly been in the NBA for YEARS, just so he can see the "more entertaining" team get to the WCF, thus increasing ratings.

then there would have been an uproar claiming the NBA is fixed, it would be a bigger scandal than the steroids deal in MLB or the envelope bending to bring Ewing to NY!
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Old 05-21-2007, 03:54 PM   #11
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Default Re: Jazz-Spurs series draw record lows in audience

Quote:
Originally Posted by NBABaller
As expected, the ratings for the Western Conference Finals between the two most boring teams in the league are the lowest in years.

Stern's worst nightmare comes true, That's what he wanted, that's what he gets:


Spurs beat Jazz; nobody cares.


The San Antonio Spurs' Game 1 victory over the Utah Jazz drew a 3.8 overnight rating, the second-lowest of the playoffs in the late afternoon Sunday timeslot for ABC. Only Game 4 of the semi-finals between the Detroit Pistons and Chicago Bulls, a game Detroit entered up 3-0, drew a lower overnight.

The 3.8 overnight is down 43% from the 6.7/15 the comparable Cavaliers/Pistons Game 7 drew on the same date last year. The rating is also down 27% from the 5.2/11 for Game 1 of the 2005 Western Conference Finals between the Spurs and the Suns, which also aired on a Sunday afternoon.

The 3.8 overnight is the lowest for an NBA Conference Final game in at least the past ten years, and likely the lowest ever. In fact, only one Conference Final game has drawn a final rating less than 4.0 in that span of time -- Nets/Pistons Game 1 in 2003, which drew a broadcast network record low of 3.5. Despite the record low rating, that game still drew a 4.8 overnight rating in a weaker timeslot (1:30 p.m).

Considering that the NBA has been incurring staggering drops from the overnight to the final rating this postseason, there is every likelihood that this game will end up with a final rating lower than 3.0 -- unheard of for a Conference Final game on broadcast television -- and it is extremely likely that the final rating for Game 1 will end up lower than the final rating for Game 1 of last year's Western Conference Final, which aired on cable (TNT).


where did u get this information?
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Old 05-21-2007, 03:56 PM   #12
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Default Re: Jazz-Spurs series draw record lows in audience

LOL, NBABalller, looks like we have something in common...your pistons are just as boring as our spurs!

Quote:
In fact, only one Conference Final game has drawn a final rating less than 4.0 in that span of time -- Nets/Pistons Game 1 in 2003, which drew a broadcast network record low of 3.5.

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Old 05-21-2007, 03:58 PM   #13
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Default Re: Jazz-Spurs series draw record lows in audience

Tha rating system is flawed, it claims that like every neilson house counts for 10,000 people or some crap, well its going to be different in the states. They should just put a chip in every TV and go off of that. Of course people in Maine dont care about the Jazz and Spurs.
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Old 05-21-2007, 03:58 PM   #14
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Default Re: Jazz-Spurs series draw record lows in audience

Quote:
Anyone who remembers the 1999 and 2003 NBA Finals knows that Spurs basketball is generally not something to lead someone to jump out of their seat with excitement.

I remember not watchin those series....

99 Spurs vs. knicks was boring but it at least had the interest that the knicks were an 8 seed trying to win a title (has any team won as an 8th seed before?)
but Spurs/Nets series was a snore... that was really boring...

It wouldnt bother me if I was a spurs fan, but other than that I cant take it
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Old 05-21-2007, 03:59 PM   #15
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Default Re: Jazz-Spurs series draw record lows in audience

Spurs need to play up their new found bad boy image to get some appeal or they'll get hosed next year. More dirty plays from Bruce. More body checks from Horry. Acquire a thug in the offseason. I know Parker has the personality to be a cocky bastard. Needs to use that more and hobnob with his wife's celebrity freinds. Hit the red carpet Tony! Manu is very emotional and comes up with flashy plays -- both good and bad. I don't know what's not to like there. TD can't be helped. Trade their uniforms in for shiny silver ones.
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