New York Rapper 50 CENT is drinking Vitamin Water Straight to the Bank. Glaceau, the makers of the popular brand was acquired by the Coca-Cola Company (May 25) for $4.1 billion dollars. The multi-millionaire who is planning for the September 4th release of his curtis album owns a 10% share of the Glaceau company which he invested in 2004, earning him $400 million dollars. The company markets and distributes a grape flavored energy drink inspired by 50 named Formula 50. “This is an outstanding opportunity for both of our companies to build an expanded active lifestyle business, first in the United States and then around the world,” says Muhtar Kent, President of the Coca Cola Company.