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Old 06-11-2007, 12:54 AM   #1
AtTheDriveIn
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Default Can someone explain what commodification means?

I have a Tennis assignment due in tomorrow, and I desperately need help on what exactly commodification means.

It would be much appreciated if someone could give me an explanation.

Thanks in advance.
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Old 06-11-2007, 01:07 AM   #2
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Default Re: Can someone explain what commodification means?

What is a tennis assignment and what does it have to do with commodification?

Did you try google or wikipedia?
http://en.wikipedia.org/wiki/Commodification
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Old 06-11-2007, 01:10 AM   #3
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Default Re: Can someone explain what commodification means?

Tennis - sport.
Assignment - Essay?

Yes, I've been to wikipedia, but I'd much rather someone explain it to me. All it says is the selling of goods. What on earth does that have to do with Tennis?

Is it sponsorships for the events or something like that?
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Old 06-11-2007, 01:16 AM   #4
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Default Re: Can someone explain what commodification means?

it is the turning of a service/item/material into a commodity. SO, how is tennis a commodity? Well, the equipment, court building, tourneys, etc? Not sure what you want for a tennis assignment
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Old 06-11-2007, 01:31 AM   #5
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Default Re: Can someone explain what commodification means?

Quote:
Originally Posted by boozehound
it is the turning of a service/item/material into a commodity. SO, how is tennis a commodity? Well, the equipment, court building, tourneys, etc? Not sure what you want for a tennis assignment

We're looking at tournaments.

I'm pretty sure it's sponsorships, such as (in the Austrlian Open) Kia and Nivea sponsor the tournament greatly. But I have to look at the reasons behind it, you know?

Example, WHY do these companies sponsor events?, Do they make money out of advertising their products? etc.
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Old 06-11-2007, 01:33 AM   #6
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Default Re: Can someone explain what commodification means?

Take off that gay avatar first.
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Old 06-11-2007, 01:38 AM   #7
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Default Re: Can someone explain what commodification means?

Quote:
Originally Posted by Kobe24
Take off that gay avatar first.

It's a bet man, I can't. Trust me, I wouldn't be wearing it if I had a choice.
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Old 06-11-2007, 01:39 AM   #8
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Default Re: Can someone explain what commodification means?

Quote:
Originally Posted by AtTheDriveIn
It's a bet man, I can't. Trust me, I wouldn't be wearing it if I had a choice.
I always wondered about you :)
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Old 06-11-2007, 01:55 AM   #9
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Default Re: Can someone explain what commodification means?

Quote:
Originally Posted by boozehound
I always wondered about you :)

:rollingeyes:

Anyway can someone please explain some of this to me --

Quote:
We're looking at tournaments.

I'm pretty sure it's sponsorships, such as (in the Austrlian Open) Kia and Nivea sponsor the tournament greatly. But I have to look at the reasons behind it, you know?

Example, WHY do these companies sponsor events?, Do they make money out of advertising their products? etc.

I currently have 632 words, and we need 1000. I just need this bit to finish of the entire assignment.
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