'Crouching Tiger' Sequel Released in Imax & on Netflix Simultaneously
'Crouching Tiger' Sequel to Hit Netflix & Imax Simultaneously in Groundbreaking Deal
Netflix Chief Content Officer (CCO) Ted Sarandos has long wanted to get into the first-run movie business.
In a dramatic rebuke of the traditional theatrical release, Netflix & The Weinstein Co. have signed a deal to release the sequel to Ang Lee's Crouching Tiger, Hidden Dragon simultaneously on Netflix & in select Imax theaters around the world.
Crouching Tiger, Hidden Dragon was released in 2000 & was nominated for best picture. CTHD won the best foreign language Oscar & earned more than $213 million worldwide, including $128 million in the U.S.
The moviegoing experience is evolving quickly & profoundly. Netflix is unquestionably at the forefront of that movement, said TWC co-chairman Harvey Weinstein.
We are tremendously excited to be continuing our great relationship with Netflix & bringing to fans all over the world the latest chapter in this amazing & intriguing story.
Netflix said Crouching Tiger 2 will be the first of several major films to be given a day-&-date release on Netflix & in some Imax theaters.
CCO Ted Sarandos has long wanted to release movies day-and-date on Netflix & in theaters, something most exhibitors are unlikely to ever allow. This means that Crouching Tiger 2 may not play in Imax locations controlled by some of the major chains in the U.S. Indeed, Imax is making a bold move by partnering with Netflix.
Fans will have unprecedented choice in how they enjoy an amazing and memorable film that combines intense action & incredible beauty, Sarandos said.
We are honored to....bring this epic story to people all over the world & to partner with Imax, a brand that represents the highest quality of immersive entertainment, in the distribution of this film.
Crouching Tiger, Hidden Dragon 2 is directed by Yuen Wo-Ping, also a martial arts master.
Michelle Yeoh reprises her role as Yu Shu-Lien. Donnie Yen also stars.
Imax has a terrific opportunity, via this partnership with Netflix, to release Crouching Tiger a high-quality, action-packed film that is right in our wheelhouse at the end of the summer blockbuster season, said Greg Foster, senior vp of Imax Corp. & CEO of Imax Entertainment.
Foster added that he is particularly hopeful it will play in China, where Netflix isn't available.
"In territories where we simultaneously release with Netflix, we are excited to offer consumers the option of deciding how, when & where they want to view the film, & exhibitors the opportunity to participate in this alternative form of content in a new and innovative way," Foster continued.
Crouching Tiger, Hidden Dragon: The Green Legend will make its debut Aug. 28, 2015.
Re: 'Crouching Tiger' Sequel Released in Imax & on Netflix Simultaneously
I understand how great a movie Crouching Tiger was. But damn if I didn't wish this was one of the Zhang Yimou films that saw good state side popularity following the wave of attention Crouching Tiger got here.
I mean... I guess a Hero sequel wouldn't work but... I just want Yimou to keep making Wuxia.
Anyone, Netflix doing some interesting things. As mentioned before it is one of the best entertainment packages out there.