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Old 09-03-2007, 10:40 PM   #1
hawkfan
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Default NHL rips NBA over ref scandal

MSNBC.com
Stars take swipe at NBA in new ad campaign
NHL team displays banner reading 'The only thing we shave is the ice'
The Associated Press
Updated: 6:51 p.m. ET Aug 31, 2007
DALLAS - The Dallas Stars dropped the gloves and took a shot at the NBA referee scandal as part of its campaign to sell seats for the 2007-08 season.

A billboard near the American Airlines Center, the building the Stars share with the Dallas Mavericks, carries the message: “The only thing we shave is the ice.”

The Stars’ “come into the cold” ads didn’t bother Mavericks owner Mark Cuban, according to the Dallas Morning News.

“I think it’s hysterical,” Cuban told the newspaper. “Good for them. It’s a fun ad.”

The campaign is the creation of the Stars and Austin-based ad agency Door Number 3.

The Stars didn’t take a swipe at the NBA without some reservations, Stars president Jim Lites told the newspaper.

“It’s edgy. But we’re really good friends with the Mavs. They’re our partners in the building. I think we thought it would be taken the right way,” Lites told the Morning News.

© 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
URL: http://www.msnbc.msn.com/id/20537658/

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Old 09-03-2007, 10:49 PM   #2
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Default Re: NHL rips NBA over ref scandal

whats the NHL?
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Old 09-03-2007, 11:06 PM   #3
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Default Re: NHL rips NBA over ref scandal

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Originally Posted by AI Nuggets3
whats the NHL?

I don't know I think it's a Canadian facility center.
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Old 09-03-2007, 11:10 PM   #4
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Default Re: NHL rips NBA over ref scandal

Each and every one of the NBA's referees could admit to throwing games, and the NBA would still have more fans than hockey.
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Old 09-03-2007, 11:55 PM   #5
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Default Re: NHL rips NBA over ref scandal



Why not kick the NBA while they're down.

Last edited by LiL Stevie : 09-03-2007 at 11:58 PM.
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Old 09-03-2007, 11:57 PM   #6
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Default Re: NHL rips NBA over ref scandal

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Originally Posted by AI Nuggets3
whats the NHL?

Not sure exactly but I hear it's like Soccer but on ice.
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Old 09-04-2007, 12:04 AM   #7
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Default Re: NHL rips NBA over ref scandal

So uhm where's the part where the NHL rips the NBA? All I see is one NHL franchise poking fun at the NBA.. not really a "rip"
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Old 09-04-2007, 12:22 AM   #8
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Default Re: NHL rips NBA over ref scandal

The NBA should just make signs that say "We don't suck!" or "America likes us".
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Old 09-04-2007, 12:31 AM   #9
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Default Re: NHL rips NBA over ref scandal

Yup the NHL is kicking the NBA right now. But does the avg. American play hockey??? *crickets* ????
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Old 09-04-2007, 12:32 AM   #10
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Default Re: NHL rips NBA over ref scandal

Hockey just barely beats out the world series of poker as far as legit sports. And I doubt it beats it out in ratings.
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Old 09-04-2007, 12:35 AM   #11
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Default Re: NHL rips NBA over ref scandal

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Originally Posted by Chuck Thou NBA
Yup the NHL is kicking the NBA right now. But does the avg. American play hockey??? *crickets* ????

Rich preppy kids tend to be hockey players. The club team here at CU is nothing but popped collar, douche-bag frat boys living off daddy's credit card.
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Old 09-04-2007, 01:24 AM   #12
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Default Re: NHL rips NBA over ref scandal

Quote:
Originally Posted by Kblaze8855
Hockey just barely beats out the world series of poker as far as legit sports. And I doubt it beats it out in ratings.

Say all you want about the ratings but Hoceky is clearly a Sport to say other wise is just plain wrong.
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Old 09-04-2007, 01:32 AM   #13
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Default Re: NHL rips NBA over ref scandal

Quote:
Originally Posted by Kblaze8855
Hockey just barely beats out the world series of poker as far as legit sports. And I doubt it beats it out in ratings.

So because it doesn't have sky high ratings in the US, it shouldn't be considered a legit sport? In that case, american football isn't a legit sport as it has basically no ratings worldwide. Get out of here with that 'logic'.

As far as this itself, great marketing move, but I doubt it brings in any new fans, if any at all due to the majority of Americans being close minded. The slogan is funny, and true at the same time as well. Good luck to the Stars to try to bring in more fans, but they need to try to win first .
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Old 09-04-2007, 01:40 AM   #14
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Default Re: NHL rips NBA over ref scandal

lets see how stern covers this up.
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Old 09-04-2007, 01:41 AM   #15
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Default Re: NHL rips NBA over ref scandal

Quote:
Originally Posted by qrich
So because it doesn't have sky high ratings in the US, it shouldn't be considered a legit sport? In that case, american football isn't a legit sport as it has basically no ratings worldwide. Get out of here with that 'logic'.


You are acting like what happens in most worldwide sports leagues actually matters to us, or that we care what the rest of the world thinks about our sport's leagues. I am sure Stern cares, as well as the owners and anyone who actually profits from the worldwide attention, but most of us in the USA don't. I wouldn't go so far as to say hocker isn't a "legit sport" though.
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