Definately Nike. They have LeBron James, who's brand I could very well see evolving into a Jordan-type Brand as far as popularity. They also have Dwyane Wade and Melo so their products are very marketable with those big names.
Then to make matter worse, Nike has the best TV ads by far.
cuz they don't have limited releases, and if they do it's nothing special enough to cop
Word. Nike's got the limited Jordans and the Dunk SB's which got the skateboardin ninjas goin nuts. Here in Seattle we got the Adidas Store like a block away from Niketown so on Saturday Mornings the Niketown will have lines around the block and when you walk down to the Adidas store and it's dead empty
Adidas has soccer aka footy locked and theres a bigger market share in that then b-ball but me and ma homies only roll in shaqs but I might check out them new Adidas kicks that comin out yeaaaaaaaaaaaaaaaaaaaaa thats how I roll nigazzzz
I mean Nike's obviously head and shoulders above the rest, but Reebok's got a good idea. They have AI and Yao, i mean look at the variety of people they can appeal to. The urban market, the international market....its just got a global appeal to a larger market