Here ya go
Kobe is once again ringing that endorsement cash register, even enticing a bidding war between Sony and 2K Sports for the rights to use him as a cover athlete for their upcoming videogames. When the final check cleared, it was Sony who signed Bryant to pose for NBA 07: The Life Vol. 2 while 2K Sports once again inked a deal with his one-time teammate, now cross-country rival, Shaquille O'Neal, proving that these two will forever be linked, even when it's not planned.
Also,he got new kicks from playstation and nike