Originally Posted by Kblaze8855
David Stern saving the NBA is a belief that comes from numbers with no consideration being given to the situation that created them.
Exactly... simply put, the players (especially Jordan, Magic, Bird, and others) were primarily responsible for the success of the league. Anyone that believes that Stern deserves more credit than the players must somehow be related to him. Moreover, there is more to player marketing than that done by the NBA... you have the sneaker market and product endorsements, both serving to provide players with more exposure...