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Old 06-01-2009, 11:08 AM   #1
insidehoops
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Default WNBA teams selling advertising on their uniforms

The Phoenix Mercury’s new uniform no longer has the words Phoenix or Mercury. Instead, the W.N.B.A.’s Mercury appears to have been renamed LifeLock, with the 10-inch-by-4-inch name of the identity-theft protection company stretching across the team’s jerseys. A small Mercury logo (the planet, with an M) appears like a badge on the upper left of the jersey. Taking a cue from international sports, where displaying corporate names on jerseys is standard, the Mercury on Monday will announce a three-year deal with Tempe, Ariz.-based LifeLock that is worth at least $1 million annually. NY Times

Worth discussing even if you don't care about the WNBA, because maybe this will be an NBA thing eventually, too


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