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Old 05-23-2011, 01:26 PM   #1
insidehoops
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Default NBA signs partnership extension with 2K Sports and EA Sports

The National Basketball Association (NBA) today announced new multiyear agreements with Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and Electronic Arts Inc. (NASDAQ: ERTS), extending the league’s longstanding relationship with each company to continue to develop, publish, and distribute NBA video games.

The new agreements will provide fans with a diverse offering of NBA video games, including 5-on-5 simulation and arcade style games that will be available on video game consoles, online, and through mobile devices.

“We have had successful and longstanding relationships with both 2K Sports and EA SPORTS,” said Sal LaRocca, Executive Vice President of NBA Global Merchandising. “Extending our agreements with the top sports video game developers continues to maximize our presence in this category, while ensuring our fans the best selection of NBA video games.”


For more info, read: http://www.insidehoops.com/blog/?p=7704

Last edited by insidehoops : 05-23-2011 at 03:33 PM.
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