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Old 05-05-2012, 02:25 AM   #1
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Default Pistons want higher attendance next season

Detroit News:

The Pistons hope discounts and entertainment value will increase season-ticket sales in 2012-13, offsetting the team's 25-41 regular-season performance and bottom three finish in NBA attendance this season.

Pistons officials are not raising ticket prices next season, and have offered a 4-percent discount to customers who pay in full by May 9.

For those who renew under any type of payment plan, officials also are providing free general parking as well as a chip-enabled jacket that allows them to claim discounts of 20 percent on food and beverages at The Palace and 30 percent on merchandise. They also will build on this season's practice of holding halftime concerts by ramping up the entertainment portion of the basketball experience.

"Gone are the days when people just make a commitment like that just for the games itself," said Jeff Ajluni, executive vice president and chief revenue officer of Palace Sports & Entertainment. "Whether we're chasing a championship or in the process of building a young team, you have to give your customer base a real value."
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