I'm actually hyped about this game, how about you guys? These guys haven't had a game out for almost 2 years now. Supposedly EA fired 69 out of 70 employees previously on the NBA Live team. So they are expecting some big changes. One cool thing I heard about was ability to customize soundtrack/songs and add, remove some based on downloads etc.
EA servers are also more stable than 2K. Supposedly NBA Live 13 has full integration of ESPN to the max (more so than 2K). I knew Elite was going to be a bust before they scrapped it... but I think they are going to do it right this time.