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Originally Posted by swi7ch
I'm watching this vid - http://www.youtube.com/watch?v=180Nf0cE_dI - and you'll see that the 80s were the most physical/violent decade and the NBA had fewer and fewer fights as the decades went on. The last big fight was Malice at the Palace and that was like 8 years ago.
What changed? 
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what changed was sports media. The vast majority of fans watch most bball as highlights and tend to overhype things like dunks. Well, allowing more offensive freedom/attack has led to better highlight reels for games.