They changed up the format again.
This year’s festivities include a new format where Eastern Conference players will compete versus Western Conference players in a two-round competition. The highest scoring East competitor and the highest scoring West competitor from the Team Round will compete head-to-head to determine the champion. Fan voting will open at the beginning of the Championship Round and the player with the highest percentage of combined votes from all platforms will be champion.
Fans will be able to cast votes for the champion in one of four ways:
1.) SMS Text Message* – Text the player’s last name to 38657 (DUNKS)
2.) Twitter - Tweet #SpriteSlam with the player’s last name
3.) Vote via the official NBA All-Star App (Available on iTunes, Google Play and at http://www.nba.com/allstarapp/)
4.) Log on to NBA.com from any computer or mobile device.
So pretty much he's up against James White/Gerald Green to make it to the 2nd round, so it's a 2 man contest really for that "Eastern Conference" slot. He's a major dark horse.