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Old 09-24-2008, 01:56 AM   #1
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Default Familiar face shows up on new "I'm a PC" ads

Familiar face shows up on new "I'm a PC" ads
Staff and Wire Reports
Friday, September 19, 2008

"Hello. I'm a PC. And I've been made into a stereotype," says the nerdy looking guy. It's not another Mac ad, it's actually the outset of the latest installment in Microsoft's $300 million Windows ad campaign, set to debut this week in prime time.

The sixty-second spot is one of several elements in a campaign that will span print, the Web, television and outdoor. It launches into a series of testimonials by other people, including celebrities and real people, who proclaim, "I'm a PC."

"I'm a PC, and I have three rings," says Spurs guard Tony Parker. Architect Edouard Francois says he designs green buildings. Deepak Chopra, intones, "I am a PC and I am a human being. Not a human doing. Not a human thinking. A human being."
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