I work for Time Warner, and i have a friend in Cash Flow. He sees the funding of projects, so from time to time he shows me the movie funding. Generally a movie gets an estimate (in the request/approval) that is about 60% movie/40% advertising and other (for a blockbuster type). A few years ago this stood out..
KAIJU / MECHA ANIME INSPIRED Action Film. $500 MILLION. (!!) Kaiju are those rubber japanese monsters you see on those old movies/tv shows, and mecha are giant robots.
Well, it come out next year and the early response (from Comic Con) was that it was
SUMMARY FROM WIKIPEDIA
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanityís resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes - a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi) - who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankindís last hope against the mounting apocalypse.
This is a good article that talks about it. Note: Guillermo del Toro is the director.
The response at Comic Con was fantastic. No trailers are available on line. There is a media embargo until 2013 although i hear the trailer may get attached to THE HOBBIT at year end.
Looks like something i dreamed of watching on film when i was a little kid.
These are pilots, the actual robots are hundreds of feet tall.