The National Basketball Association selected Ticketmaster, a Live Nation Entertainment company (NYSE:LYV), to develop a comprehensive online ticketing destination for NBA fans. As the Official Ticketing Provider of the NBA, Ticketmaster will present buyers all of the available ticket options for upcoming games, including available tickets from the primary market, as well as tickets being resold by other fans. NBA fans will be able to buy with confidence, as Ticketmaster will validate every ticket purchased on the league’s site, making it the premier destination where fans are guaranteed authentic NBA tickets.
“Together with the NBA, we’re building the sports industry’s first comprehensive ticket destination that provides fans all of their ticketing options – from both primary and resale – in one place,” said Nathan Hubbard, CEO of Ticketmaster. “The NBA is determined to provide their fans a safe, convenient place to buy and sell game tickets, and we are delighted to be delivering this revolutionary solution.”
“We are committed to ensuring that our fans receive the best in service and selection when it comes to purchasing individual game tickets, and Ticketmaster’s proven ticketing solutions for both the primary and resale markets were the right fit for us,” said NBA Executive Vice President of Team Marketing & Business Operations Chris Granger. “On behalf of our teams, we also appreciate Ticketmaster’s commitment to analytics, data sharing, and marketing support. This partnership will be a winner for all involved.”
— Press Release
