The National Basketball Association  selected  Ticketmaster,  a  Live  Nation Entertainment company (NYSE:LYV), to develop a comprehensive online ticketing destination for NBA fans.  As  the  Official  Ticketing  Provider of the NBA, Ticketmaster will present  buyers  all  of  the  available ticket options for upcoming games, including  available  tickets  from  the primary market, as well as tickets being  resold by other fans.  NBA fans will be able to buy with confidence, as  Ticketmaster will validate every ticket purchased on the league’s site, making  it  the premier destination where fans are guaranteed authentic NBA tickets.

“Together  with  the  NBA,  we’re  building  the  sports  industry’s  first comprehensive  ticket destination that provides fans all of their ticketing options  –  from  both  primary  and  resale  -  in one place,” said Nathan Hubbard, CEO of Ticketmaster.  ”The NBA is determined to provide their fans a safe, convenient place to buy and sell game tickets, and we are delighted to be delivering this revolutionary solution.”

“We are committed to ensuring that our fans receive the best in service and selection  when  it  comes  to  purchasing  individual  game  tickets,  and Ticketmaster’s  proven  ticketing solutions for both the primary and resale markets  were  the  right fit for us,” said NBA Executive Vice President of Team  Marketing  &  Business  Operations  Chris  Granger. “On behalf of our teams,  we  also  appreciate  Ticketmaster’s  commitment to analytics, data sharing,  and marketing support.  This partnership will be a winner for all involved.”

– Press Release