Dallas Mavericks owner Mark Cuban is funding research into the practice of flopping.

Cuban is paying Southern Methodist University $100,000 to conduct an 18-month study to investigate whether or not video or other motion capture techniques can differentiate flops from genuine player collisions.

“The research findings could conceivably contribute to video reviews of flopping and the subsequent assignment of fines,” SMU biomechanics expert Peter G. Weyand said in a statement.

Cuban wrote on Twitter: “Is it a flop? Let the scientists figure it out . im paying for the research to find out.”

Meanwhile, NBA commissioner David Stern has requested the league to expand its anti-flopping rules.

Reported by the Sports Xchange