Chris Bosh

Having recently helped the Heat win a second-consecutive NBA title, Chris Bosh will turn his attention to helping the league conquer a new frontier.

The eight-time All-Star will visit Mumbai, India, July 16-18, to participate in a series of activities to help grow interest in the game. Having gained a stronghold in China, the NBA has targeted India and its population of more than 1 billion as the next lucrative international market.

Reported by Craig Davis of theĀ South Florida Sun-Sentinel