Dwight Howard already helping Houston Rockets ticket sales

In the eight days since Dwight Howard announced his decision to sign with the Rockets, the Rockets have had their best stretch of ticket sales since moving into Toyota Center.

Rockets CEO Tad Brown would not share specific numbers, but said there has been a bump of 20 percent in the equivalent of full season ticket packages. The Rockets expect sales to continue now that they can begin marketing efforts centered around him. Billboards went up around town on Saturday. Prior to Saturday, sales staff could not even say his name when on the phone with customers.

“You never know until you get into those discussions, but it obviously moves the needle,” Brown said.

Reported by Jonathan Feigen of the Houston Chronicle