New Toronto Raptors logo revealed
If it ain’t broke, don’t fix it. Well, the Toronto Raptors already had an accepted, cool logo, but they decided on an update, which was revealed today.
Last April, the Raptors launched a “We The North” campaign. Today the team took the next step in redefining the Raptors’ identity with the launch of its new primary logo, a circular shield with a ball torn by the unmistakable attack of a Raptor.
The new logo will be introduced in time for the 2015-16 NBA season. New uniforms haven’t been revealed yet.
“Last year during the playoffs, ‘We The North’ became a rallying cry for this team, and all of our fans,” said Raptors President and General Manager Masai Ujiri. “Our new logo represents that attitude and will be an important part of our identity starting next season.”
The new Raptors logo features the team’s primary colours of red, black, white and silver with an alternate version in black and gold.
Team merchandise featuring the new Raptors logo will be in stores next Fall prior to the start of the NBA season.
The logo was designed by Sid Lee, the same creative services agency that developed the “We The North” campaign.
Super-quick InsideHoops.com reaction: It’s a very cool logo. It looks a lot like the Brooklyn Nets logo, though.
