The Philadelphia 76ers today unveiled an updated brand identity, which includes a redesigned primary logo and a series of partial and secondary logo variations in advance of the NBA Draft Lottery on Tuesday, May 19 and the introduction of new uniforms on Thursday, June 18.
The logo set is effective immediately and updates the iconic Sixers design through the incorporation of new and traditionally significant elements:
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The team’s new primary logo is a modern interpretation of the classic Sixers insignia, stylistically redeveloped to include a patriotic blue border with six white stars and “PHILADELPHIA” adorned across the heading. The familiar white basketball has been visually updated with a positional rotation of the seams. The emblematic ring of 13 stars present in the primary, partial and secondary logos continues to represent the original American Colonies.
Fan discussion here: New Sixers logo
