New Timberwolves logo revealedPosted by Inside Hoops
The Timberwolves unveiled a new team logo tonight at halftime of their final home game of the season against Oklahoma City. The new logo will be implemented beginning with the 2017-18 season.
“I can’t think of a better way to celebrate this new era of Timberwolves basketball than with the unveiling of our new logo, in front of our dedicated fans, on Fan Appreciation Night,” said Timberwolves CEO Ethan Casson. “This new logo embodies the emerging culture of our franchise, a solid mark that grounds us in our heritage while adding bold new hues that light an exciting path forward. This mark will bind our fans as a pack and together we will focus on growing and building something special at this turning point in Timberwolves history.”
The logo was created over the past 12 months as part of a collaborative effort between the Timberwolves ownership, team executives, the NBA and Mississippi-based design expert Rodney Richardson of RARE Design, whose resume includes recent identity designs for NBA’s Charlotte Hornets, New Orleans Pelicans, Atlanta Hawks, Sacramento Kings and various brands across the world of sports and entertainment.
“It was an honor to work with the Timberwolves on creating this new identity and I’m glad to finally share a piece of our work with the public,” said Richardson. “I learned so much about this great state through the process and my team worked hard to create a logo that Minnesotans could be proud of, one that reflects the hard working, progressive and innovative people of this state.”
The colors include midnight blue, aurora green, lake blue, moonlight grey and frost white.
“From the motion and vibrant hues of the Northern Lights, to the depths and reflections of a midnight forest, to the rich contrasts of this great frozen city of the north, the palette is the perfect representation of modern sport colors inspired by the story of Minnesota’s landscape,” said Richardson. “It’s color with a sense of place.”