New Detroit Pistons logo revealed

The Detroit Pistons unveiled a newly updated primary logo today which the team says brings together the past and future of one of the National Basketball Association’s longest tenured franchises.

The new look will be officially unveiled on the Detroit Pistons podium at tonight’s NBA Draft Lottery.

The Pistons’ new primary logo debuts as a new chapter of the franchise’s history is forming in downtown Detroit. The red, white and blue basketball is symbolic of the Pistons’ brand and this modern version introduces sleek, accurate groove lines, a bold team uniform font and the addition of a chrome outline – providing a nod to the region’s Motor City roots. The updated logo is the result of a six-month design process by the Detroit Pistons’ creative team in collaboration with the NBA and Nike, the official outfitter of the NBA beginning next season.

“The Detroit Pistons new primary logo celebrates the club’s long-standing history in the Detroit sports community, stays true to our brand and reflects a modern design for our future,” said Charlie Metzger, Executive Vice President and Chief Marketing and Communications Officer for the Detroit Pistons. “As our organization begins a new chapter in downtown Detroit, this new logo links the franchise’s rich championship lineage with our exciting prospects for the future.”

Author: Inside Hoops

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