The Celtics are winning both on the court and in the TV ratings world. Here is Boston.com reporting:

The Celtics aren’t just winning a lot of basketball games – nine in a row entering Wednesday’s matchup with the Lakers. They’re also winning over fans, who have gravitated to this thoroughly entertaining team rapidly and in large numbers despite the offseason trade of popular Isaiah Thomas and the injury to star free agent Gordon Hayward on opening night.

NBC Sports Boston carried nine of the Celtics’ 10 games before Wednesday. Compared to the same span a season ago, household viewership is up 139 percent overall. Among men, it is up 193 percent, and viewership among adults is up 188 percent over the same period in 2016-17.

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