For the first time, TNT’s exclusive presentation of the 69th edition of the NBA All-Star Game 2020 presented by Kia will include commercial-free coverage coinciding with the NBA’s newly formatted, untimed fourth quarter on Sunday, Feb. 16.
The NBA announced a number of changes to this year’s NBA All-Star Game, which airs live at 8 p.m. ET, including a new fourth quarter format that will honor the late Kobe Bryant, who earned 18 NBA All-Star selections and a record-tying four NBA All-Star Game MVP awards.
Additional special elements during TNT’s NBA All-Star Game presentation will include a Los Angeles Lakers-themed tribute to Bryant within the virtual shot clock – displaying a combination of gold and purple accents at 24 seconds and eight seconds remaining on the clock during the fourth quarter, representing Bryant’s jersey numbers.
“Presenting the fourth quarter completely free of any commercial breaks creates a unique opportunity to showcase the new All-Star Game format, provide the best fan experience, and align with the league’s overarching plans to pay tribute to Kobe Bryant this weekend,” said Craig Barry, EVP and Chief Content Officer, Turner Sports.
On Sunday, Team Giannis and Team LeBron will compete to win each of the first three quarters, all of which will start with the score of 0-0 and will be 12 minutes long. At the beginning of the fourth quarter, the game clock will be turned off and a Final Target Score will be set.
