The Golden State Warriors today unveiled Oakland Forever, presented by Rakuten, the team’s new on-court City Edition jerseys for the upcoming NBA season.
Per the team:
The jerseys celebrate the team’s 47 seasons in Oakland by focusing on one of the most iconic and beloved moments in franchise history, the We Believe era.
Inspired by the uniforms worn by the team from 1997-2010, the new City Edition jerseys feature Oakland across the front of the uniform, where the team played its home games from 1972-1996 and 1997-2019. The era included the celebrated We Believe playoff run in 2007, when the Warriors became the first eight-seed to defeat a one-seed in a best-of-seven playoff series with a 4-2 upset over the Dallas Mavericks.
“Oakland is and forever will be part of this franchise’s identity,” said Warriors President and Chief Operating Officer Rick Welts. “The Oakland Forever campaign, in partnership with Rakuten, will deepen our ties and impact in Oakland through a dedicated focus on community efforts, advancing educational equity, and providing safe access to health and wellness resources.”