The Houston Rockets introduced “We Are Red Nation” as its new marketing campaign for the 2009-10 season during the team’s annual Tip-Off Party at Toyota Center this evening.  The team also introduced their first-ever alternate uniforms.

In an effort to tie the team’s current look to its storied past, the new uniform features elements which are both new and old.  The familiar “ketchup and mustard” color scheme used during the team’s back-to-back championship seasons has returned — along with the name “Houston” on the front of the jerseys.  The font used for the letters and numbers is the same that is used on the current home and away uniforms, which were introduced prior to the 2003-04 season.  Additionally, the team’s familiar “R” logo appears on the front collar as well as centered above the player name on the back of the jersey and on both side panels of the game shorts.  The red jersey also features yellow piping that extends all the way to the shorts.

alternate houston rockets jersey

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