Tom Walsh of the Detroit Free Press reports:

Dan Gilbert’s innovative digital ticketing company, Veritix, has already set records for paperless tickets to a sporting event and concert — a Cleveland-Boston NBA game last week and a 2009 Billy Joel-Elton John show in Houston.

But can Gilbert, the Detroit-based owner of Quicken Loans and the Cleveland Cavaliers basketball team, really make a big success of Veritix in an industry dominated by the behemoth combination of Ticketmaster and Live Nation?

Yes, insists Sam Gerace, CEO of Veritix, a business born 3 1/2 years ago with the introduction of Flash Seats digital ticketing at Quicken Loans Arena in Cleveland, home of Gilbert’s Cavs and the Lake Erie Monsters hockey club…

Ticketmaster retains a stranglehold on most U.S. ticketing for concerts and sporting events, because of longstanding relationships with the venues. More ominously, its clout grew in January with its marriage to Live Nation, the world’s largest concert promoter, which staged 2,100 concerts and sold 140 million tickets last year.