WNBA signs Jamba Juice as new sponsorPosted by Inside Hoops
The AP reports:
The smoothie retailer Jamba Juice has made its first investment in a national sports league by signing a multi-year deal to sponsor the W.N.B.A.
The deal will be part of a national marketing campaign promoting health and wellness as well as promotional materials for Jamba Juice stores in W.N.B.A. markets, officials said. The league will also work with the retailer to promote a program known as Jamba Jump, a fitness routine that uses jump ropes. The goal is to reach 1 million children through the partnership, they said. The program will debut at Los Angeles Sparks games and then expand to other teams.