Don Walker of the Milwaukee Journal Sentinel reports:

The Bucks were so happy with last year’s marketing slogan - Work Hard Play Hard - they’ve embraced it again this year.

That, and Fear the Deer.

So far in the selling season, the numbers look good, according to John Steinmiller, vice president for business operations, and Jim Grayson, the team’s director of sales.

Both say the season-ticket renewal rate for current season-ticket holders is near 90%, which is the league’s benchmark rate.

Even better, Steinmiller said the franchise is close to selling 2,000 new, full-season equivalent packages. That is the biggest jump in new sales since the Bucks reached the National Basketball Association Conference Finals in the 2000-’01 season.

Milwaukee Bucks Brandon Jennings drives to the basket against the Washington Wizards in the third quarter at the Verizon Center in Washington on December 2, 2009. Wizards beat the Bucks 104-102 UPI/Alexis C. Glenn Photo via Newscom