Bucks popularity is on the risePosted by Inside Hoops
Don Walker of the Milwaukee Journal Sentinel reports:
The Bucks were so happy with last year’s marketing slogan - Work Hard Play Hard - they’ve embraced it again this year.
That, and Fear the Deer.
So far in the selling season, the numbers look good, according to John Steinmiller, vice president for business operations, and Jim Grayson, the team’s director of sales.
Both say the season-ticket renewal rate for current season-ticket holders is near 90%, which is the league’s benchmark rate.
Even better, Steinmiller said the franchise is close to selling 2,000 new, full-season equivalent packages. That is the biggest jump in new sales since the Bucks reached the National Basketball Association Conference Finals in the 2000-’01 season.