Today Stolichnaya, a pioneer in the flavored vodka category, and Brooklyn Sports & Entertainment, the sales and marketing arm of the Barclays Center in Brooklyn, announced that Stolichnaya is embarking as a Founding Partner in a five-year alliance with the Barclays Center, the planned state-of-the-art sports and entertainment venue, and with NETS Basketball. The opening of the Barclays Center in late spring/early summer of 2012 will mark the return of major professional sports to Brooklyn for the first time since 1957, and Stoli will become the official vodka partner of the Barclays Center.

“This partnership represents Stoli’s first long-term foray into professional sports and we look forward to an exciting and successful partnership with the Barclays Center and NETS Basketball,” said Andrey Skurikhin, Partner at SPI Group, the Stolichnaya brand owner. “Stoli is a pioneering brand in the spirits industry and celebrates the same spirit of innovation that characterizes the development of the Barclays Center and the revitalization of the NETS. We look forward to engaging with our consumers in this much anticipated, exciting new venue.”

“We are thrilled to become partners with the most innovative and historic brand in the spirits industry,” said Brett Yormark, president and CEO of Brooklyn Sports & Entertainment. “The Barclays Center continues to align with renowned companies which seek to build their brands in the heart of world commerce. Stoli has made a major commitment to the Barclays Center and we look forward to building its brand with a year-round marketing platform.”

As part of the agreement with the Barclays Center, Stoli will receive numerous entitlements, including category exclusive branding throughout the new arena and the branding of six bars.