Jerry Zgoda of the Minneapolis Star Tribune reports:

NBA officials say their market research shows fans have been turned off by players’ protests and are calling this officiating emphasis all about “Respect for the Game.”

Old-timer Kevin McHale doesn’t like that designation.

“Respect for the game is playing hard,” said McHale, the former Wolves boss who is now an analyst for TNT and NBA TV. “Respect for the game is going out there every single night and busting your hump. If you’re going to give technicals out of respect for the game, it should be for guys who are doggin’ it. Give a technical to a guy who’s walking up and down the floor, or the guy who’s not diving after the ball or going after the rebound and not boxing out, or who’s afraid to hit somebody to make some space down there.

“Give them a technical, then I’m all for it.”