NETS Basketball is giving Russian speaking fans the opportunity to further connect with the team by making its website viewable in Russian.
By logging on to www.netsrussia.com, viewers will have access to NETS related content translated into Russian, such as articles on the team, interviews with players, coaches and management, photographs, and ticket information. Soon there will be news about ‘An Evening of Russian Culture,’ which will be held during a NETS home game this season.
Since Mikhail Prokhorov’s majority purchase of the team in May, 2010, the NETS are receiving significant interest in Russia. During the team’s visit to Moscow in October, the players conducted a clinic before 3,000 youngsters at the CSKA arena, and several players appeared at an Adidas store to celebrate the opening of the first NETS merchandise shop in Russia.
“We’re excited that Russian-speaking fans will now have the chance to get closer to NETS Basketball in a comprehensive way,” NETS CEO Brett Yormark said. “While we strive to become Russia’s NBA home team, we are also gaining a large Russian fan-base in the metropolitan area, which can now fully experience the NETS.”
“I’m glad we’re reaching out to our global fan base in a personalized way,” said Mr. Prokhorov, the NETS’ principal owner. “We want Russian speakers from New Jersey to New York to Moscow to see the NETS as their home team, and a Russian language website is an excellent way to further that goal.”
The Russian language website has been developed and is being maintained by Global Advertising Strategies, an interactive agency based in New York City.
“This launch signifies a continued evolution for the NETS online and further demonstrates the team’s commitment to communicate with Russian fans,” said Ryan Gordon, the Media Director of Global Advertising Strategies.