Entertainment Weekly reports:

Shark Tank is giving Mark Cuban a promotion.

The Dallas Mavs owner stole the show during a trio of guest appearances on the business-based reality series last season. Now ABC and executive producer Mark Burnett have signed on Cuban for nearly all of season 3.

InsideHoops.com editor says: I actually watched and enjoyed this show last season. I’ve only seen four of five episodes of it, but it was fun. It isn’t the type of show that demands your full attention, but it made great background filler off DVR for me while doing some late night work some nights.