The New York Knicks, making a very smart PR move, are rewarding their long-suffering fans by giving free food and non-alcoholic drinks to everyone who attends the team’s final home game of the season, against the Celtics on April 14. That’s pretty awesome.

“Knicks fans are among the most passionate in sports, and we wanted to thank them for their loyalty and dedication to the team,” said Howard Jacobs, senior vice president, marketing, MSG Sports Teams. “Today‚Äôs announcement stems from our desire to find a meaningful way to show our fans our appreciation. We hope they enjoy themselves and we look forward to seeing them in the arena.”

More info here.