More than 20 years after he last played pro basketball, former Lakers star Magic Johnson is ready for a whole new game: running his own TV network.
The Hall of Famer, who has become a successful business mogul, is preparing to launch Aspire, a 24-hour channel with a focus on what Johnson called positive, uplifting images of African Americans. The basic cable outlet will join other channels targeting black viewers, such as BET and TV One, and will offer opportunities for blacks who have struggled to find work in mainstream Hollywood.
“This is so exciting for me, I’m pinching myself,” Johnson said in a phone interview. “This is big for myself, for the African American community and the African American creative community. I wanted a vehicle to show positive images and to have stories written, produced and directed by African Americans for our community. Aspire — that’s how I’ve been leading my life.”
Aspire’s mix will include film, TV, music and comedy, with a combination of acquired projects and original programming. “There will some performing arts and shows about faith,” Johnson said.
— Reported by Greg Braxton and Meg James of the Los Angeles Times