Dunkin’ Brands Inc. says NBA superstar Lebron James has agreed to market Dunkin’ Donuts and Baskin-Robbins ice cream in Asia.
Dunkin’ said in a statement Monday that the agreement will last at least two years and is worth at least $1 million.
Dunkin’ said James will promote its brands in China, Taiwan, India and South Korea through advertisements, online media and in-store marketing. James will also make personal appearances in Asia after the season ends in June.
— Reported by the Associated Press