The Phoenix Suns and US Airways Center will debut a new Bacardi Rum Bar tomorrow night (January 31) when the Suns host the San Antonio Spurs at 8:30 PM. The newly branded bar is located on the east side of the lower level concourse outside Sections 102 – 104.
Designed with Bacardi’s trademark red and black colors, the newest addition to US Airways Center features flat screen TV’s and will seat approximately 130 guests. In addition to serving a variety of cocktails, beer and wine, the bar is the only place in the Center that will sell a variety of hamburgers and Planet Orange Sweet Potato Fries.
“We’re excited to have a branded bar in such a beautiful and heavily-trafficked arena,” said Courtney Winter, Bacardi USA Field Marketing Manager, West Central Region. “As we explored opportunities with different venues, this partnership really jumped out at us as a solid opportunity to promote our brands and drive awareness through two key consumer passion points: sports and live music.”
