The AP reports: India, a relatively untapped territory, looms as the NBA’s next great challenge. But it could be a tough sell. The few public basketball courts attract little attention, and words like “slam-dunk” and “alley-oop” are met with blank stares. To help counter that, the NBA held its first-ever event in India last week, a “Basketball Without Borders” camp that featured charity events and basketball clinics in which NBA players instructed young Asians. League executives say they’re considering a wide range of plans to spread the game, including building courts in remote villages, seeking endorsements from Bollywood stars, and bringing NBA players to India for exhibitions. “We see tremendous growth potential for basketball in India,” said Heidi Ueberroth, the NBA’s chief of global marketing. “The interest in sports is by no means saturated.”
