China is a big place with a lot of people. They also like basketball there. The NBA knows this and figures it into future plans to keep growing NBA basketball around the world.
AEG, one of the leading sports and entertainment presenters in the world, and NBA China, have formed a joint venture to design, market, program and operate multi-purpose, NBA-style sports and entertainment arenas in major cities throughout Greater China, it was announced at a press conference today at AEG’s O2 arena in London by Mr. Timothy J. Leiweke, President and CEO of AEG and NBA Commissioner David Stern.
The assumption is that there will eventually be an NBA-affiliated basketball league in China.
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