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Chris Bosh, NBA All-Star and six-year veteran of the Toronto Raptors, has entered into an agreement with Warner Music Canada to produce a unique DVD and CD to be released in the fall of 2009. Chris Bosh is also thrilled to announce that he has become the first athlete in the world to launch his own application for iPhone and iPod touch on the Apple App Store.
The material on the as-yet-untitled DVD will be based on the original comedic characters Bosh has developed over the past two years in a series of hilarious video clips posted on the internet. The DVD program will also include a tour of Chris’ life in Dallas (giving fans an insider look at the path that brought him to NBA stardom). The DVD will be executive produced by Max Deal Technologies President Hadi Teherany and Chris Bosh.
“This is exciting,” says Bosh. “Teaming up with Warner to produce my very own CD and DVD, as well as being the first athlete with their very own iPhone and iPod touch application, are just two more ways for fans to get to know me off the court. Entertaining my fans through the use of technology allows me to continue to try and pioneer the digital space for athletes across the world!”
“Chris Bosh is obviously talented on and off the basketball court,” says Steve Kane, President, Warner Music Canada. “We know that nothing like this has ever been tried before with an athlete but we have followed Chris’ incredible viral success with his videos online and we are very excited about the possibilities of this new partnership.”
