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The Golden State Warriors are lowering the price of tickets for Season Ticket Holders in every seating category at Oracle Arena for the 2010-11 NBA season as part a Loyalty Pricing program, the team announced today. Current Season Ticket Holders, who began receiving their renewal invoices over the weekend, will be able to renew their seats for next season at 43-game price totals that have been decreased 8%-28% from the 2009-10 campaign.
“This is the right thing to do,” said Warriors’ President Robert Rowell. “We have had constant communication with our Season Ticket Holders throughout the season and we are committed to addressing their needs and concerns. We have the best fans in the NBA and we are determined to ensure that their experience as Warriors’ Season Ticket Holders is not only more affordable, but also worthy of the loyalty they have demonstrated to us over the years.”
Of the 16 price categories, 14 will realize a decrease of more than 12% as part of the new Loyalty Pricing structure, and eight (8) – or half of the categories – will see a decrease of at least 15%. The largest percentage decrease in the lower level is a 24.62% decrease in the corner sections and the largest percentage decrease in the building is a 28% decrease in the upper level.
All Season Ticket Holders who place a deposit on their seats for next season by April 12 will be able to take advantage of the Loyalty Pricing. Those who choose not to take advantage of Loyalty Pricing will still be able to renew their seats for 2010-11 at the same price that they paid this season as part of a Price Freeze program. Additionally, all Season Ticket Holders have the option to pay off their seats via an installment plan, in which they will have up to eight months (April to November) to pay their due balance.
