The Houston Rockets today held a send off for the 2010 Rockets Free Agency Caravan. Held on the pad in front of Toyota Center, the first-of-its-kind event featured three Rockets-Red Tundras full of Red Rowdies departing on a mission to rendezvous with Rockets General Manager Daryl Morey for the start of the official NBA free agency period that begins on July 1. Nearly 200 Rockets employees joined Morey in sending off the Caravan, which is expected to meet him in the eventual destination city and deliver him to his initial meeting with one of Houston’s primary free agent targets.
“We have such great fans in Houston, and we wanted to bring that passion and energy to our initial free agent meeting,” said Rockets General Manager Daryl Morey. “We are always looking for ways to engage our fans. The inspiration for this Caravan came directly from their creative spirit.”
The 2010 Rockets Free Agency Caravan was inspired by one of the thousands of ideas submitted from fans via e-mail to the team. Morey asked Rockets fans to submit their suggestions for free agency recruitment to ideas@rocketball.com in a quest to find unique recruiting tactics.
Jonathan Feigen of the Houston Chronicle reports:
When Rockets general manager Daryl Morey begins pursuing free agents this week, he will not be alone.
A band of roughly a dozen Rockets fans will be traveling the country in a week-long expedition with the hopes they will be in a city when Morey arrives to meet with a free agent target.
Hoping to bring attention to the Rockets’ free agency goals, the group left Monday morning from Toyota Center, but initially can only guess where to go. When the free agency period officially begins, at 11 p.m. CDT Wednesday, Morey can tweet or text members of the group so they can travel to the city in which he talks to a player.
