BMO Harris buys naming rights to Milwaukee Bucks arena

The Bradley Center has a new name – and, perhaps, a more specific expiration date.

BMO Harris Bank is buying naming rights to the arena, which will now be known as the BMO Harris Bradley Center.

It’s part of a six-year, $18 million partnership involving several companies, including Harley-Davidson, Kohl’s, Northwestern Mutual and Rockwell Automation.

— Reported by the Associated Press

Author: Inside Hoops

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