Entering the upcoming season, center Brook Lopez is considered the best player on the Nets. But on a global level, new point guard Jeremy Lin will get the most attention. Here’s the New York Post with more:
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Jeremy Lin isn’t just the Nets’ new point guard, but their biggest (only?) drawing card and most fascinating figure, one whose reach and interests go beyond basketball.
Harvard-educated and socially conscious, he has more than 3 million Facebook fans, 2 million Twitter followers and 500,000 subscribers on YouTube. A superstar in Asia, he is in the top five among NBA players in an index score by MVPindex, which calculates follower counts, engagement and online sentiment.
Oh, and the Nets aren’t just expecting marketing, but leadership.
“He came off the bench in Charlotte and did a heckuva job, but this is a different deal. Now, you’re the quarterback, the Eli Manning,’’ [new head coach Kenny] Atkinson said. “There’s a different level of responsibility. It’s new to him.”
