Here’s the San Francisco Chronicle reporting on Under Armor’s Stephen Curry basketball, which apparently isn’t selling well.
Stephen Curry’s signature basketball shoe has been the target of plenty mockery. Thursday morning, on the company’s earnings call, Under Armour CEO Kevin Plank admitted that he wasn’t pleased with the reception to the Curry 3.
“As we launched the Curry 3 late last year, our expectations continued to run high,” Plank said. “And while the 3 played very well on court for Stephen Curry and our athletes, a sluggish signature market and a warm consumer reception led to softer-than-expected results.”
