The Detroit Pistons and Flagstar Bank, the largest savings bank headquartered in Michigan and the fifth-largest bank mortgage originator in the country, are unveiling a multi-year corporate partnership deal that brands Flagstar Bank as the franchise’s first-ever jersey partner and designates it the official banking and mortgage sponsor of the Detroit Pistons.
Detroit becomes the tenth NBA team to announce a jersey partner.
“This is a dynamic partnership between two organizations committed to building a better Detroit,” said Pistons owner Tom Gores. “Beyond putting the Flagstar name on our Pistons jerseys, we will be partnering on an education initiative that will benefit schoolchildren in Detroit. I’m really proud that this is more than just a business and marketing initiative. It’s about working together to support the revitalization of our city.”
Flagstar Bank President and CEO Alessandro DiNello described the partnership as a win-win for two of Michigan’s most dynamic and innovative companies. “Like the Pistons, Flagstar is a community-focused Michigan organization committed to instilling pride in our region and contributing to its vitality,” said Mr. DiNello. “At Flagstar, we have a 30-year history of community involvement and investment. We’re pleased to partner with the Pistons to bring good things to the community we share.”
Flagstar Bank will have their logo prominently featured on the left front strap of official Detroit Pistons team jerseys at the start of the 2017-18 NBA season.
“Thanks to the brand exposure with the Pistons, we will have an unmatched opportunity to tell the story of Flagstar’s transformation to a full-service community bank with a thriving commercial business,” Mr. DiNello said. “And the chance to share crafted solutions Flagstar customers love with Pistons fans through co-branded credit and debit cards and checking accounts built just for them, is truly exciting.”
Flagstar’s jersey partnership coincides with the beginning of the NBA’s new partnership with Nike, who will provide all uniforms and apparel for the club also beginning with the 2017-18 season. Nike used advanced technology to design a refined version of the Nike Aeroswift basketball uniform with significant changes to weight, fit and construction. A tailored chassis provides precision fit to ensure supreme comfort for the athlete and a combination of Alpha Yarns and recycled polyester to remove moisture, wicking sweat 30-percent faster than current NBA uniforms. Built with finishing details that enable freedom of movement, the Nike Aeroswift uniform features relocated armhole, neck and side seams, modified hemlines on the bottom of the jersey and shorts, and an altered back shoulder for a vastly improved fit.
