The New York Knicks have hired Dan Sabreen as vice president of public relations, effective November 27. Mr. Sabreen joins the Knicks after spending more than a decade at CBS Sports, where he most recently served as VP of communications.
As vice president, Mr. Sabreen will serve as the Knicks chief communications strategist with oversight of all public relations activities for the team. He will be responsible for developing and executing communications plans for all announcements; working closely with the team’s management, coaching staff and players on media appearances; driving proactive publicity efforts focused on non-traditional media outlets and collaborating with marketing on the creation of compelling content for social media.
Mr. Sabreen will also manage the execution of game-night operations for media, as well as alumni relations. He will oversee a seasoned public relations staff.
“We are thrilled to have someone of Dan’s caliber joining our communications team,” said Steve Mills, president of the New York Knickerbockers. “Dan brings 15 years of experience in guiding and promoting some of sports’ most well-known properties. His relationships, along with his keen understanding of media will be a valuable addition as we continue to seek opportunities to build on the New York Knicks’ legendary brand.”
Mr. Sabreen joins the Knicks after 12 years at CBS Sports. Most recently, as vice president of communications, he was responsible for helping to oversee publicity efforts for all CBS Sports properties, including broadcast, cable and social media.
Before joining CBS Sports Network (then CSTV) in 2005, Mr. Sabreen oversaw public relations for Sports America, Inc., where he led media relations strategy for the company and its various events and properties, including the McDonald’s All-American Games, Jordan Brand Classic and Aflac All-American High School Baseball Classic.
He started his career in 2002 as an account executive at the public relations agency, Goodman Media International, Inc.
Mr. Sabreen graduated from the University of Wisconsin-Madison with a B.A. in Journalism and Mass Communication.
