The Boston Celtics today unveiled their 2020-21 City Edition uniform, paying homage to the franchise’s illustrious history and championship-driven ethos.
CELTICS CITY EDITION UNIFORMS AS DESCRIBED BY THE TEAM
Designed to replicate the signature look of the franchise’s 17 NBA Championship banners, Boston’s City Edition uniform features a solid white base with green coloring projected on the wordmark, number, and taping. The wordmark, new to the Celtics uniform collection, features the font that appears on the banners that hang from the rafters in TD Garden, and includes the organization’s full ‘Boston Celtics’ name on the jersey for the first time ever. The green border on the jersey and shorts brings together the full uniform to project a re-imagined representation of a ‘banner’. To round out the look, an NBA logo also inspired by the team’s championship banners, is featured on the belt buckle of the shorts.
Recently announced as the team’s jersey patch partner, Vistaprint’s patch on the left shoulder features its wordmark in a unique nameplate, a nod to the iconic Celtics warmups from the 1980’s.
“A banner is created to celebrate and recognize a past accomplishment, and our 17 NBA Championship banners hanging in the rafters of TD Garden highlight what has been an incredible run of excellence throughout the franchise’s nearly 75-year history,” said Celtics Chief Marketing Officer Shawn Sullivan. “But while this uniform pays tribute to the past, it also symbolizes our always present championship-driven mindset, and we want our fans to share that mentality as we pursue Banner 18.”
